Problem 問題-
五惠食品的梨山花生醬已經是熱賣多年的舊商品，雖然在台灣市場具有穩定銷售量及忠實客群，但也面臨包裝過舊及市場消費族群年輕化緣故，而導致國內營收難以明顯成長。
五惠食品的梨山花生醬已經是熱賣多年的舊商品，雖然在台灣市場具有穩定銷售量及忠實客群，但也面臨包裝過舊及市場消費族群年輕化緣故，而導致國內營收難以明顯成長。
Process 過程-
在多次討論溝通下，他們需要一個能夠引起主流消費者共鳴的包裝，讓品牌新上市能在賣場上明顯被看到；而商品內容因應市場健康訴求降低甜度熱量，提供一種健康美味的選擇！
新包裝採用簡約風格呼應減糖特點，同時捨棄舊包裝多餘訊息，僅用單色花生加上英文品名的視覺，讓辨識度明顯拉高並與競品做出區隔，吸引了年輕消費者目光。
在多次討論溝通下，他們需要一個能夠引起主流消費者共鳴的包裝，讓品牌新上市能在賣場上明顯被看到；而商品內容因應市場健康訴求降低甜度熱量，提供一種健康美味的選擇！
新包裝採用簡約風格呼應減糖特點，同時捨棄舊包裝多餘訊息，僅用單色花生加上英文品名的視覺，讓辨識度明顯拉高並與競品做出區隔，吸引了年輕消費者目光。
Results 結果-
簡約現代感的新品上市，兼顧新舊族群，同時展現品牌包裝的全新面貌。期望能成功鞏固既有忠誠消費者，並將消費族群擴大到年輕世代，讓梨山花生醬為更多人的日常生活增添美味。
簡約現代感的新品上市，兼顧新舊族群，同時展現品牌包裝的全新面貌。期望能成功鞏固既有忠誠消費者，並將消費族群擴大到年輕世代，讓梨山花生醬為更多人的日常生活增添美味。
Problem-
Lishan Peanut Butter of Wuhui Foods has been a popular old product for many years. Although it has a stable sales volume and a loyal customer base in the Taiwan market, it is also facing the problems of outdated packaging and younger consumers in the market, which makes it difficult for domestic revenue to grow significantly. .
Lishan Peanut Butter of Wuhui Foods has been a popular old product for many years. Although it has a stable sales volume and a loyal customer base in the Taiwan market, it is also facing the problems of outdated packaging and younger consumers in the market, which makes it difficult for domestic revenue to grow significantly. .
Process -
After many communications, they needed a brand package that could resonate with mainstream consumers. In the new stage of this brand, Hope can be clearly seen on the store shelves. The content of the products adjusts the sweetness and calories according to the health demands of the market, providing a healthy and delicious choice. The new packaging adopts a simple color scheme and discards redundant information on the packaging. Only the single-color peanuts and the English product name visually enhance the recognition and distinguish it from competing products. It attracts young consumers and integrates simple and healthy food into people's daily life.
After many communications, they needed a brand package that could resonate with mainstream consumers. In the new stage of this brand, Hope can be clearly seen on the store shelves. The content of the products adjusts the sweetness and calories according to the health demands of the market, providing a healthy and delicious choice. The new packaging adopts a simple color scheme and discards redundant information on the packaging. Only the single-color peanuts and the English product name visually enhance the recognition and distinguish it from competing products. It attracts young consumers and integrates simple and healthy food into people's daily life.
Results -
Simple and modern new products are launched, taking into account both old and new groups, while showing a new look of brand packaging. It is expected to successfully consolidate the existing loyal consumers and expand the consumer group to the younger generation, so that Lishan peanut butter can add deliciousness to the daily life of more people.
Simple and modern new products are launched, taking into account both old and new groups, while showing a new look of brand packaging. It is expected to successfully consolidate the existing loyal consumers and expand the consumer group to the younger generation, so that Lishan peanut butter can add deliciousness to the daily life of more people.
